A site owner has the additional responsibility of catering to a specific kind of entourage besides building an online trademark when website marketing & SEO is taken into consideration. Presentation and the overall affirmative feel of the site majorly influences spectators on whether they would just pass by the website or stop by and write an interesting article. Though regular writers form the foundation of any blogging website, readers are the deciding factors that either lead to the progress of the site or result in its plunge. For better website marketing & SEO, accumulating online traffic is one of the sought after problems these days. Though there are no austere rules that need to be followed while designing a website, certain factors could encourage readers to share their thoughts and content on the website. Some of the key factors include:
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Design:
Since the first look always leave a lasting impression, certain unpleasant entities must be essentially avoided such as cluttered advertisements, oversized images and microscopic texts. Though the site may contain well-written content, readers might just proceed to the next site enlisted by the search engine due to these undesirable elements. Most of the users would not like to use websites that execute unfriendly or technical problems to the following audience.
Consulting a web designer to restructure and simplify the website could help individuals eliminate this obstacle. For improved website marketing & SEO, the information provided in the website should be easily accessible by the readers through effective navigational menus. Inclusion of “About” and “Contacts” pages are vital as they encourage readers to step into further reading when they are swiftly browsing through the site. Moreover, it also helps in building a personal relationship with the owner of the website and promoting it amongst peers.
Relevant information
Topics that have been written more than once, in different versions, substantiate the website’s expertise on those particular topics. However, the information included in these topics has to be relevant to authenticate the site’s ability to provide answers in numerous perspectives. This persuades readers to share their thoughts and consequently creates an array of interlinked articles. When users are provided with a wider range of topics to write about, the response acknowledged is also multiplied accordingly. These options should be implemented in significant locations such as on the sidebars, below the articles or on top of the website. The list should be apparent enough for users to glance through. The articles and options included should be revised regularly to make them crisp and attractive.
Benefits
When an interesting topic is provided that requires a swift and sharp feedback, all the online users become inquisitive and get engaged in it immediately. This often happens when a controversial or a new topic is posted. Incentives are given for writers who contribute to these topics promptly and accurately. Therefore, besides users benefiting from it, it also grows within a community. At times, it is surprising how a petite idea can turn into a massive marketing project by just asking the users to provide their input and suggestions.
