Search Engine Optimization is undoubtedly the most powerful and significant of online marketing strategies. The strategy can be defined as a process that aims to optimize a site’s rank over search engines like Google, Yahoo, Bing and so on. The technique helps the search engines to find & rank your website higher, over zillions of other websites that come up on search queries online. Better the rank of your site online, higher would be the likelihood of getting good traffic as searchers have a general tendency to limit their search to top ranking websites only.
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Algorithms & crawlers
The search engines have defined certain algorithms to optimize the websites. These algorithms are like the rules or regulations which websites have to follow religiously to satisfy the search engines in order to secure top rank. The premier search engines count on crawlers to fish out pages for algorithmic online search results. Not all pages of a site would be indexed by search engines. The distance of pages from a site’s root directory might play a big role in deciding whether the pages would be crawled on or not.
Importance of keywords
The search engines start crawling out a website on the basis search words (keywords) entered by the online users. For example, say a user is looking for best pizza in California. While searching for top pizza outlets online, he is most likely to type “best pizza in California” on which the search engine would come up with results which it deems to be able to satiate the user’s keyword query. Thus, a successful SEO is determined by a well-researched targeted set of keywords on a website which is in good alignment with the target niche’s search behavior online.SEO can be simply defined as the process aimed at optimizing a site to come up as best probable result on certain keyword queries online.
Prime SEO ways
There are lots of SEO strategies to ensure optimized website rank. One of them is surely customized keyword research, tailored to the needs and expectations of target niche. The other is creating pulling readable contents, themed on the bespoke keywords. Link building is another very important SEO strategy where you diversify your business via other sites which already carry a healthy reputation online.
White & black
Finally, SEO can be white hat and black hat. The white-hat techniques guarantee full compliance with search engine’s guidelines and hence can assure long-lasting results. The black hat process does not mind the guidelines & mostly uses a deceptive approach.
