Are you having troubles with your link building campaign even after trying out the laid-out strategies? Well, link building apparently seems to be a simple process- which is true- but then again a creative approach here makes the process all the more resourceful.
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- Appeal to ego
This strategy is especially if you are novice in your industry & looking to have conversations with the influencers here. It’s advised that you appeal to their ego in such fine manner that these big shots themselves start upholding your contents & popularizing your link. One very god strategy here would be to create contents singing praises about top guns in your industry with links directing to their websites. It will impress them and even compel to comment on the piece or refer it (along with your site link) to social networks. A reference from a big wig will expose you & your link to more & more people, driving in heavy traffic for you.
- Evergreen contents
There are some contents that never lose out on value an you have to focus on that. An example would be How-to Guides catering to regular universal problems such as weight loss. Guest posts covering such evergreen contents receive great readership which in turn accelerates exposure for your link, steering steady traffic flow to yours site. However, remember, the evergreen contents carry huge competition and hence you have to ensure a unique and fresher representation.
- Outdated contents
Sometimes outdated contents can be a great help for successful link building. Identify outdated yet still useful contents catering to your niche & build better modernized version of those. Then, contact site owner of that outdated content & ask whether he would like to redirect link towards your page carrying almost similar content – yet actively maintained & better. Bypass those pages with few links;- more backlinks a page has, greater would be your success rate.
- Follow audience hangout
Follow the blogs and forums frequented by your audience where you will often fin queries from them. Extend genuine answers to their questions there (without being salesy & spammy) which would be appreciated by visits to your site for further information.
- Create industry glossary
You can gain natural backlinks by creating functional resource such as glossary for the niche or industry – link other sites to the page for reference. As glossaries are useful it would be appreciated both by audience & search engines & the later would reward you by driving steady traffic towards your link.
