The social networking portals are not simply restricted to casual conversations today but rather show immense potential for successful business marketing. Are you top eager to promote your brand through social media channels? Well, here are 8 Social-Media Tips to Enhance Your Marketing.
1.Right time
Albeit there’s no such accurate time for the posts, yet some studies have shown certain time periods to be most responsive for the different social media sites. According to research works, optimum time for posting on :
Google Plus- 9-11 a.m. EST
Facebook- 1-4 p.m. EST
Twitter- 1-3 p.m. EST
Tumblr- 7-10 p.m. EST
Instagram- 5-6 p.m. EST
Pinterest- 8-11 p.m. EST.
Women are usually late on Pinterest, Facebook & Instagram.
2.Right message, right platform
Each of the social networking sites cater to different interests & niche – thus you have to cautious about your post relevance while posting anything on the social media portals. For example- it’s of no use to promote your legal firm on Pinterest or Instagram.
- Tag people interested in your content
If you want stronger connections, it’s good to socially tag big shots who might be interested in your social media posts. They could be content creators, bloggers or thought leaders of your industry. If they find your content resourceful they might share it further creating viral marketing for you.
- Time stamps on HOA shows
The HOA shows are no doubt engaging leading to solid relationships with viewers. But, how to make them watch these shows? Well, you can combine the HOA broadcast with time stamps highlighting sections of interest so that the niche is encouraged to watch the recorded sessions.
- Be responsive
You should always be responsive to your audience commenting or asking anything on your social media posts. This helps in trust building and portrays you as a committed brand dedicated to its niche.
- Right content
Your social media content should be really appealing & stand out among those of contenders. It must be aligned with the expectations of your niche & should speak in their preferred style, tone & language.
- Incentivized sharing
Offer incentives to your social media post visitors for sharing your posts. The incentive could be a freebie on reaching a certain number of shares or a ticket to a lucrative competition.
- Appreciate your fans
Your popularity on the social media largely depends on the “Likes” and “Shares” from your fans and hence you should appreciate their effort with grateful gestures. You could create some special post highlighting audience members who have been a huge support in your social media success.